Get Organized +
LEARN TO GROW YOUR BUSINESS
>>STEP BY STEP<<
from a Mom of 3 Who Started From $0, Grew to 100+ Clients, and Sold Her Bookkeeping Firm for More Than She Ever Dreamt Possible
Led by Justine Lackey
Virtual Firm Pioneer & Trusted Accounting Industry Leader
Founder of Good Cents Management, a nationally recognized bookkeeping firm
Inspirational Coach to Ambitious Bookkeepers and Accountants
ENROLL NOW
Kelly H.
★★★★★
"My income has doubled in the last 6 months due to adding clients, particularly advisory services. I'm well on my way to a 6-figure year in my 2nd year of business!"
Welcome to The Incubator
Where Bookkeepers Hatch, Grow, and Fly
Highly Profitable and Efficient Firms
YOU WANT:
💰 Money… and a lot of it (yeah, I said it!)
🌈 Freedom to work and play when you want
✨ Impact and the ability to do great work for your clients
The challenge is that running a firm is hard - whether your business is big or small.
You want to grow your company, but you can’t afford any more headaches than you currently have.
The problem is that no one has ever shown you how to put all the pieces of a successful bookkeeping or accounting firm together. Well, my friend, I am here to help.
Whether you're:
- Just starting out and want to get set up the right way and hit the ground running
- In full-time solo mode and ready to build systems to hit $100K+ and beyond, without burnout or overworking
- Running a firm and need a more sustainable structure and the leadership skills to manage your team, delegate, and scale
The Nest was built for YOU.
Adrienne D.
★★★★★
“I didn’t have the foundation for running a firm... Everything I was struggling with—pricing, structure, confidence—The Nest has helped me fix. I’m finally building my business the right way.”
The good news is you don’t have to figure this out on your own. My Friend, please…
Stop reinventing the wheel.
Take it from me. I’ve gone through all the painful parts for you.
I’ve worked with every type of toxic client, tried every kind of promise-filled software, clawed my way through all sorts of distressing situations, and tackled every extra task… so you don’t have to.
Inside my program The Nest, you’ll get ALL of my best processes, tools, and support. It’s basically my brain in your back pocket…or a “plug-and-play” business in a box.
Mindy S.
★★★★★
“The Nest has really shown me that 'I don't know what I don't know.' I have spent 30+ years in the corporate world running an accounting department, but striking out on your own is so different. You have so many hats to wear and The Nest is helping me navigate through those areas.”
I MEET YOU WHERE YOU ARE
No matter the stage of business you are in
HATCH → GROW → FLY: Your Challenges Are Real
When you’re building a business — whether you’re just getting started, sidehustling, working solo, or leading a team — there’s always more to do than there is time.
I know this intimately because I’ve lived through each of these three stages.
I started off as a waitress who was sidehustling and learning bookkeeping, went full time as a solopreneur and eventually built a team of twelve across six states.
What I learned along the way is this: you have to know what to focus on right now — so you don’t burn out before you reach your goals or your next level.
🐣 IN THE HATCH PHASE:
It’s about landing your first clients and serving them with excellence — without undercharging or getting buried in more work than you agreed to.
🌿 IN THE GROW PHASE:
It’s time to refine your systems, raise your rates (especially for those legacy clients!), and build consistency so your business supports your life — not drains it.
🕊 IN THE FLY PHASE:
You need to evolve and develop leadership skills so you can manage your team, delegate with confidence, and let go of the fear that everything will fall apart if you don’t do everything yourself.
No matter your stage, my goal is the same.
I will help you build your #dreamfirm without burning out — so you can have the freedom, autonomy and the life you desire.
Allow me to introduce myself.
Heyyy! I’m Justine Lackey… But you can call me J-La.
I’m a bookkeeping expert, business mentor and coach, and proud mama of three great kiddos. I love hosting elaborate dinner parties, a good belly laugh, and all things entrepreneurship.
(Against all odds) I built a successful bookkeeping agency, serving world-renowned galleries and artists, as well as some of the most successful entrepreneurs in the online business space.
I grew my business from just little ol' me and a handful of clients to a recognizable brand with over 100 clients and a team of 12.
In 2023, I sold my business after being courted by 28 (twenty-eight!) buyers so I could focus on helping bookkeepers and accountants build their #dreamfirms just like I did.
I’m so excited to help your next steps - laying the solid foundation that is required to build, grow, and run a profitable and efficient business.
Since exiting my company, I have begun what I believe is my life’s work - to help bookkeepers and accountants like you build the firm of their dreams.
That's Why I've Created:
THE NEST
A 6-Month Business Development Program for Bookkeepers & Accountants Who Want to Stop Guessing, Get Organized, + Grow Their Business Step-by-Step
When you become a member of The Nest, you will:
The Nest isn’t just “another course”.
And it’s more than just a community.
It’s something entirely different, and there’s truly nothing like it in our industry.
You get the step-by-step training you need to know exactly what to do next (hello, masterclasses + templates galore)... AND through mentorship with me, and a community of your peers, you get the support you need to stay accountable and make real progress.
Inside of the Nest You Get:
Every Template You Need to Run Your Business
Save time and money, and stop reinventing the wheel. Implement my templates that take the guesswork out of every part of your business.
Step-by-Step Training on How to Get Clients
Stop wondering where your next client is coming from and implement marketing systems that bring the clients you need to you.
Project Management Lessons
Get expert tips and systems for maximizing profit and managing all your client work like a pro.
Real Support
All bookkeepers and accountants get stuck sometimes. When those technical situations arise, ask your peers in The Nest or hop on a live group coaching call.
Encouragement & Community
Running a bookkeeping or accounting business all by yourself is scary and stressful. Surround yourself with our welcoming community where everyone is respected & valued.
The Nest is for side hustlers, solopreneurs, and firm owners alike — whether you’re working toward your first $100K, running a full client roster solo, or leading a growing team that’s scaling fast.
It Includes Everything You Need To Fly 🕊
Nancy. C.
★★★★★
"I doubled my number of clients, so my revenue grew by about 150%. Mainly because the new clients are bigger ones."
What’s Blocking Your Growth (At Every Stage)
Every stage of business comes with its own set of challenges — and if you’re not careful, they can quietly stall your momentum and stop your growth. I’ve lived through each of these phases myself, and I’ve coached hundreds of others through them too so they can step into their next level of business.
Hatch Phase - Big Dreams, But No Plan
You're figuring this out as you go — signing your first clients, learning how to price your services, and navigating the chaos of starting something from scratch. But without real business training, it’s easy to fall into the trap of spinning your wheels without gaining real traction. You might undercharge, overdeliver, or find yourself saying yes to things you regret later. And when you’re isolated, with no one to guide you or give feedback, the smallest decision can feel paralyzing. It’s not that you’re doing it wrong — you just haven’t been shown how to do it right. You know there is an easy way to get to where you want to go, but you just can’t find it.
Grow Phase - Booked Out, Burned Out, and Doing It All Alone
You’ve made it past the beginning — but now, you’re stuck in the messy middle. You’re fully booked, constantly working, and still feeling behind. You’re juggling clients, tasks, emails, admin — and doing it all yourself. You’re still stuck under legacy pricing, and your inbox feels like a never-ending to-do list. Even though you're putting in the hours, your revenue doesn’t reflect how hard you're working. And worst of all? You can’t find time to fix it. You know you need systems, structure, and breathing room — but how do you get there when you’re already maxed out? This is where most solopreneurs burn out. They can’t build the systems without the time… and they can’t find the time without the systems.
Fly Phase - The Quantum Leap (maybe)
This is where the quantum leap happens….or doesn’t. It’s the stage no one warns you about. You’ve hired help, maybe even built a team, but somehow you’re more overwhelmed than ever. Delegation turns out to be a real skill (and you're still learning it). You want a team that can replace you — not rely on you for every little thing — and to feel confident that the work getting delivered meets your standards. You’re still deeply involved in client work, but now you're also coaching your team, reviewing everything, and solving fires from every direction. There are twice the demands on your time: helping your team, and helping your clients. You know you need to lead differently — but it’s terrifying to loosen your grip when the whole business feels like it depends on you. You want freedom, and you can see it…but you need a way to find and cultivate your inner CEO.
The Nest wraps you in support, with the tools, templates, training, and the community you need to achieve all your goals.
Amanda C.
★★★★★
“So I went from 0 to 3 clients in one week. Doesn't sound like a lot but for me it is...I mean I technically 3x'd my business! I'm now MORE than confident enough to go out and find more clients, whereas before I was kind of paralyzed (for like a whole year...ew). I swear I have bought at least one course from every bookkeeping guru there is and NOTHING comes close to anything from Justine. Nothing."
Here’s what happens when you join
THE NEST
Get Access to Our Entire Template Library
Start implementing changes in your business right away. Each template is accompanied by training to support you.
Join Our Private Facebook Community Today
Dive right into our group of talented, ambitious professionals and start making friends. The vibe is always welcoming.
Add Our Coaching Calls to Your Calendar
We meet as a community 3X per month live on Zoom. Learn as others get coached or ask a question yourself!
Get Accountable with 2x Weekly CEO Hours
Block out two hours each week to co-work alongside your peers so you can get the big work done in your business.
Quarterly Planning Virtual Retreats
Every quarter, you’ll join me and your peers to map out your next 90 days — so you can stay focused, locked in on growth, and actually see the ROI you came for.
Lisa C.
★★★★★
"It has given me the confidence to go from 'I'm trying to start a bookkeeping business' to 'I have a bookkeeping and tax business'."
THE NEST CURRICULUM
What You’ll Learn in The Nest
The Nest will walk you through the FOUR ESSENTIAL PILLARS of a successful, lucrative firm.
25+ Masterclasses
These trainings cover each topic required for you to reach that elusive next-level revenue and get your entire business running like clockwork.
SYSTEMS
Scale Your Business + Keep Your Sanity
SALES
Connecting Great People with Great Solutions
SERVICE
Run Your Whole Business like Clockwork
SKILLS
Learn the Leadership Skills You Need to Run a Firm That Leads to Brilliance, Not Burnout
Live Training & Mentorship Sessions
Three times per month Justine leads the community with live training and mentorship sessions. These calls are priceless. This is your time to ask any questions related to your business, the masterclasses inside of your learning portal, or other content in The Nest. Receive tailored feedback to achieve your next milestone. PLUS we have an incredible line up of industry experts who will speak on specialized topics like public speaking, mastering AI tools, outsourcing and avoiding burnout.
Guest Sessions with Industry Leaders
Over six months, you’ll learn directly from some of the most respected and recognizable voices in the accounting industry — brought in just for our community.
From mastering AI tools to outsourcing smartly, from avoiding burnout to using public speaking to grow your brand — these guest sessions will expand your skills, your mindset, and your business.
A Complete Suite of Templates & Resources For Your Business
This special list of templates, tools, and resources will give you step-by-step, fill-in-the-blank, copy-and-paste shortcuts to getting my systems up and running in your own business.
The live sessions with Justine, guest speakers, and the twice-weekly CEO hours are always encouraged, but never mandatory. Take what you need, skip what you don’t — and if you can’t attend live, no worries. Everything is recorded so you can watch (or rewatch) on your own schedule.
If you are looking for a turn-key solution to grow and scale your firm with ease, The Nest is it.
SYSTEMS
Scale Your Business + Keep Your Sanity
SALES
Connecting Great People with Great Solutions
SERVICE
Run Your Whole Business like Clockwork
SKILLS
Learn to The Leadership Skills You Need To Run A Firm That Leads to Brilliance, Not Burnout
Twice Weekly CEO Hours
The only way to fail in The Nest is to never show up — and we’re not letting that happen. That’s why, twice a week, we come together as a community to work on the business instead of in it. The only rule? No client work allowed.
Use this dedicated time to dive into the Nest masterclasses, work through your implementation guides, and finally tackle the big-picture projects you've been putting off. You’ll be co-working with peers who are just as committed — building real momentum and accountability, week after week. Because when you show up consistently? That’s when everything starts to change.
Private Facebook Group
The private Facebook group is where relationships are built, collaborations are created, and questions are answered in-between sessions. This community of your peers will be a priceless resource when you’re stuck, feeling lonely, or just need a high five.
Virtual Quarterly Planning Retreats
One of the common ways firm owners lose momentum and get stuck is they don’t have a clear focus or a strategic plan. These virtual quarterly planning retreats will leverage the Full Focus Method™ by Michael Hyatt. Use these sessions to map out your goals, break your goals into projects, and your projects into individual tasks. We’ll make sure you’re making progress by giving you a simple, effective method of doing so!
Our Guest Expert Video Library
Here’s your change to watch all of the industry experts who have shared their specialized knowledge in our community. This video library is gold!
UPWORK EXPERT
Learn to use Upwork to get additional support in your business.
LINKEDIN EXPERT
Leverage LinkedIn for advanced lead generation.
CYBERSECURITY EXPERT
Get the latest cutting edge support on keeping your client’s data safe.
WEBSITE EXPERT
Discover what’s hot and what’s not when it comes to creating a website that converts.
SYSTEMS EXPERT
Learn how to clone yourself with your own operations manual, processes, and customer lifecycle defined.
BUSINESS BROKER EXPERT
Learn what it takes to prepare your business for sale.
Nancy S.
★★★★★
“[From Justine’s teachings] I have gotten my SOPs more streamlined and set up a company library. This small amount of organization has helped me complete my monthly client work, hold 10 discovery calls, onboard 3 new clients, order year end client gifts, and still have time to market.”
AMAZING BONUSES
I’ve designed The Nest to support you every step of the way — and to make sure you get results, I’ve layered in some extra-special bonuses to keep you focused, supported, and moving forward because I’m committed to your success.
BONUS #1:
✨Live Teaching with Justine Lackey✨
For the first time in over two years, I am bringing back LIVE instruction of the best lessons from The Nest.
Neuroscience shows that real transformation happens in synchronous learning: when you're in the room, engaging in real time.
Unlike self-paced courses (which often become “shelf help”), live instruction activates accountability, memory, and momentum.
That’s why so many Nesties say:
“I learned in weeks what would’ve taken me years.”
For this cohort, I’m bringing back live instruction to give you the full power of real-time teaching, tailored guidance, and action-focused learning.
These trainings happen during our community calls, held three times per month. Each call includes a focused training from The Nest, followed by live coaching and support.
And yes, you’ll still get full access to the 25+ video masterclasses in The Nest so you can revisit the content as often as you need, on your own time. And our live sessions will be recorded and available to you within your learning portal.
⚠️ This is a special cohort-only bonus. I don’t know when (or if) I’ll offer live teaching again — so now’s the time to join.
VALUE: Priceless!
BONUS #2:
Velocity
The annual planning retreat that has changed the game for so many bookkeepers and accountants. Eliminate task overwhelm and to-do list drama with a crystal clear plan for 2026. You’ll leave this virtual event inspired to take the action you need to achieve your goals and a complete roadmap to success so you stay on track all year long.
VALUE: $349
BONUS #3:
Behind the Screens: Private Training with Secret AI Industry Heavyweight
Overwhelmed by all the AI noise? This invite-only session cuts through the chaos and shows you exactly how smart bookkeepers and accountants are using AI to save time, stay ahead, and ditch the busywork - no tech skills required.
VALUE: $299
Pay In Full Only BONUS:
Pricing Perfection
Learn my proprietary, proven “Value Plus+ Pricing Model” and learn to sell your services with confidence. Increase your fees, achieve industry-leading profit margins, and quote proposals without batting an eye.
VALUE: $499
Theresa M.
★★★★★
"I really appreciate The Nest and all the effort Justine has put into this program to help us be successful. I love hearing Justine's laughter. She is down to earth. She leads with integrity. And I can't wait to continue growing alongside her and her coaching business."
GET STARTED NOW
Choose the Plan That’s Right for You
MOST CONVENIENT
6-MONTHS
6 Monthly Payments
$297
BEST VALUE
6-MONTHS
One Payment
$1,497
Includes Pricing Perfection Training - Value $499
Klarna Financing Available.
SECURE CHECKOUT
Your trust is important to us.
Michelle B.
★★★★★
“I gained the confidence to raise my prices. I was able to increase revenue by $36k on current clients alone."
Krista M.
★★★★★
“My revenue has increased 30% as I have been able to focus on client attraction and retention."
MEET THE NESTIES:
INSPIRING SUCCESS STORIES FROM THE NEST
GET YOUR QUESTIONS ANSWERED:
Is this program right for me?
When does the program start? What happens after I purchase?
What if I’m brand new to bookkeeping or accounting?
Will I learn bookkeeping or accounting in The Nest?
What makes your program different from others on the market?
What makes the investment worth it?
What is your refund policy?
I really can’t afford this. What should I do?
Will I get to work with Justine directly?
Will this program help me get clients?
How much time will this program take to work through?
I’m seriously so busy. How do I balance all the work I already have with learning and implementing the program materials?
What makes Justine qualified to teach this?
I’m Canadian. Will this course work for me?
GET STARTED NOW
Choose the Plan That’s Right for You
MOST CONVENIENT
6-MONTHS
6 Monthly Payments
$297
BEST VALUE
6-MONTHS
One Payment
$1,497
Includes Pricing Perfection Training - Value $499
Klarna Financing Available.
SECURE CHECKOUT
Your trust is important to us.
