Before The Nest - Gloria G., founder of JNL Bookkeeping, launched her bookkeeping business two years ago after stepping away from a career in accounting to raise her family. Initially, she found herself overwhelmed—juggling different clients, lacking streamlined systems, and struggling to feel confident as a new business owner.

While she had the technical knowledge, she lacked the structure needed to efficiently manage her business. Without systems in place, she spent unnecessary time rewriting emails, manually sending proposals, and onboarding clients without a clear workflow. She knew she needed guidance, so when she discovered The Nest, she knew it was the right solution to help her grow.

Despite her strong bookkeeping skills, Gloria faced key business challenges. Her workflow felt clunky, and she constantly recreated documents instead of using templates. She knew she wanted to offer high-value services but felt unsure how to position herself. Without streamlined processes, she wasn’t projecting the confidence needed to attract premium clients. 

How The Nest Changed Everything - Gloria joined The Nest in September 2024 to gain confidence, structure, and a clear roadmap for success. Through Justine Lackey’s expert coaching, she implemented key strategies, including:

✅ Structured Systems & SOPs – Created a streamlined workflow, including templates for emails, proposals, and client onboarding. 

✅ Time Blocking for Implementation – Dedicated weekly hours to learning and implementing Justine’s strategies, making steady progress without overwhelm. 

✅ Confidence in Pricing & Client Communication – With everything in place, she could confidently pitch her services and attract higher-quality clients.

✅ Long-Term Growth Mindset – Shifted from simply getting work done to strategically building a scalable, efficient business.

The Results: Confidence, Growth & Clarity - Since joining The Nest, Gloria has:

📈 Increased revenue by attracting higher-value clients 

💡 Gained confidence in running a professional bookkeeping firm 

📊 Streamlined operations with automated systems and templates 

🎯 Created a scalable foundation for future hiring and growth 

🏆 Developed a clear vision for adding advisory services

"I joined The Nest because I wanted confidence in myself and my business. Now, I have structured systems, I’m charging what I’m worth, and I finally feel in control. Justine created a beautiful space for bookkeepers to grow both professionally and personally."– Gloria G.

Ready to Transform Your Bookkeeping Business? Get step-by-step guidance, proven pricing strategies, and a supportive community with The Nest by Justine Lackey.

Other Testimonial Quotes

On Confidence & Mindset Transformation:

• “I joined The Nest because I needed confidence in myself and my business. Now, I have structured systems, I’m charging what I’m worth, and I finally feel in control.” (Paraphrased for clarity.)
• “Before The Nest, I wasn’t confident pitching my services because I knew things weren’t fully in place. Now, I feel prepared and polished, and I’m attracting better clients.” (Paraphrased for clarity.)
• “I used to feel all over the place. Now, when I talk to clients, I know I have everything set up and ready to go—it’s not clunky anymore, and that confidence is bringing in more business.” (Paraphrased for clarity.)
• “I used to hesitate when it came to pitching my services, but once I got my systems in place, my confidence skyrocketed. Now, I know I can deliver exceptional service, and my clients see that too.”

On Revenue Growth & Pricing Strategy:

• “I want to scale my business, hire other bookkeepers, and add high-value advisory services. The Nest gave me the clarity and plan to make that happen.” (Paraphrased for clarity.)

• “Getting my pricing and processes in place meant that I wasn’t attracting just any clients—I was attracting the right clients.”

On Systems & Business Structure:

• “Before The Nest, I was overwhelmed. Everything felt messy, and I didn’t even know where to start. Now, I have simple, effective systems that have completely changed how I work.” (Paraphrased for clarity.)
• “Justine’s systems are brilliant because they’re simple. I kept thinking, ‘Why didn’t I think of that?’ But she did all the work, and now I just follow her roadmap.”
• “I used to waste time rewriting emails, manually sending proposals, and recreating client onboarding steps. Now, everything is systematized and automated—it’s been life-changing.” (Paraphrased for clarity.)
• “If you’re disorganized, even though you’re great at organizing your clients, The Nest is what you need. It helps you lay the foundation so you can grow with confidence.” 

On Support & Accountability:

• “One of the first things I did was block out time for The Nest sessions and coursework. It made implementation easy and kept me accountable.”
• “Justine creates a beautiful space for bookkeepers to grow, both professionally and personally." 

On The Value of The Nest:

• “When I joined, I said, ‘I know this is what I need, and I’m going all in on this.”
• “I didn’t just want to be a mediocre bookkeeper—I wanted to provide exceptional service to my clients. The Nest gave me the tools and knowledge to do that.”
• “I had been following Justine for a while, but I was scared to invest in another program. I’m so glad I joined The Nest—this time, I actually implemented what I learned, and it made all the difference.”
• “I love that The Nest is not just about bookkeeping—it’s about creating a real, sustainable business.” (Paraphrased for clarity.)