For Nest Accelerator graduates and alumni
Your next chapter starts inside The Incubator
The Nest Accelerator is wrapping up. Your work with Justine doesn't have to.
The Incubator is where Nesties keep building after the program ends: monthly coaching with Justine, CEO Hours twice a week, and a community of bookkeepers and accountants who've walked the same road.
From $97/month · Annual saves $167
Inaugural pricing ends in
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400+
Nesties coached
25+
Years in bookkeeping
7-figure
Firm built and sold
$36K
One member's gain from raising her rates
01 — THE FLOCK
Building a business alone is hard.
You research everything yourself. You make every call alone. And at the end of a hard day, you're left wondering if you're doing it right.
| On your own | With the flock |
|---|---|
| You wonder if you're undercharging | You ask the flock |
| Big wins go uncelebrated | You tell the flock |
| No one checks your workflow | A second set of eyes is a post away |
| You freeze over a difficult client email | The flock helps you find the words |
| A hard day stays a hard day | The flock shows up |
| You search alone for referrals and tools | The flock delivers referrals, tools, and reality checks |
“I love hearing Justine's laughter. She is down to earth. She leads with integrity.”
Theresa M.
02 — A WEEK INSIDE
A week in the life of a Nestie
Here's what a week inside the Incubator can look like.
Community
Monday morning
You pour your coffee. Open your laptop. Log into the community. Your pricing question was already answered — two Nesties chimed in and Justine added her take. You update your proposal and hit send before your day even starts.
CEO Hour
Tuesday at 1pm ET
CEO Hour. Twelve bookkeepers and accountants log in. Cameras on. No talking. Work mode. You knock out the SOP you've been procrastinating on for three weeks — because everyone else is doing the work too.
Group Coaching
Coaching call week
Once a month, it's the live group coaching call with Justine. Someone brings a tough client question. Justine reframes it in 90 seconds. Three others share what's working. You bookmark everything.
Friday Social
Friday social
Once a month, maybe it's game night. Maybe a special guest drops in. Either way, you laugh harder than you have all week.
That's one week. Now multiply it.
By next December's Velocity planning retreat, you won't recognize where you were a year ago. And you won't be staring at the ceiling anymore. You'll know the flock has your back.
“The CEO Hour is an amazing opportunity to connect and focus on goals, and the Q&A sessions are incredibly helpful, with Justine offering thoughtful and practical problem-solving advice. The additional events — guest speakers, trainings, even fun parties — make it a well-rounded experience that supports growth, connection, and enjoyment.”
Janine K.
03 — WHAT'S INSIDE
Here's what's waiting inside
The Incubator isn't another course you'll forget to finish. It's a living, breathing support system, built on rhythms that multiply your chances of success.
Monthly group coaching call
Direct access to Justine every month. Bring your hardest questions, your proposals, your client drama, and get real answers from someone with 25+ years in the business.
8 CEO Hours every month
Tuesday + Friday co-working sessions with the flock. Turn intention into action. When you're surrounded by peers who are leveling up, you do too — every single week.
Monthly + quarterly planning
Written goals, committed action steps, and a community that checks in. Built around the proven system from Justine's mentor Michael Hyatt — so you stop spinning and start executing.
Guest expert masterclasses
Top-of-industry pros who charge $1K+ per hour — brought inside your community to share insider strategies, tools, and resources you couldn't access on your own.
Private community in Circle
A members-only home for the Incubator. Share wins, ask questions, swap referrals and vendor recommendations, and never build alone again.
Where it all lives
Your community headquarters, in Circle
The Incubator lives in Circle, a private, ad-free space built for communities like ours, with an app for iOS and Android. Every replay, resource, and conversation is organized and searchable, and you can message any Nestie directly.
04 — THE RHYTHM INSIDE
A steady rhythm you can count on
No content to finish, no catching up. Just show up.
Tuesdays · 1–2pm ET
CEO Hour
Cameras on, heads down. Get the hard thing done alongside the flock.
Fridays · 12–1pm ET
CEO Hour
Close out the week with focused, finished work.
Monthly
Group coaching call with Justine
Bring your toughest question. Leave with an answer.
Monthly
Planning session + Friday social
Set your goals, then celebrate with the flock.
Quarterly
Quarterly planning + guest masterclasses
Zoom out, plan the next 90 days, and learn from guest experts.
Keep the momentum you built in the Nest Accelerator.
Doors close December 10 at 11:59pm ET
05 — WHO IT'S FOR
You belong here, wherever your business is today
The Incubator is intentionally built with Nesties at every stage of the journey. Like a Montessori classroom — every level lifts every other level.
Just getting started
Hatch
Building from scratch. Hungry, eager, sometimes overwhelmed. You're surrounded by Nesties who were just in your shoes — and they remember exactly what helped most. Skip years of trial and error.
You'll walk away with
- ✓Answers to the basics, without feeling behind
- ✓Systems to get organized from day one
- ✓Peers who remember exactly what helped them
Established and scaling
Grow
Stable. Raising prices. Refining your offer. Finally building real systems. You solidify your mastery by sharing what you know and get a front-row seat to what the mature businesses are doing next.
You'll walk away with
- ✓The confidence to raise your prices
- ✓Systems that free up your week
- ✓A front-row seat to how mature firms run
Mature and strategic
Fly
Team in place. Strong systems. Ready to scale, hire, or even exit. You strategize with your own peers, pick Justine's brain about leading and exiting, and share what you know with those behind you.
You'll walk away with
- ✓Strategy with peers at your level in the $50K+ space
- ✓Justine's guidance on hiring, leading, and exiting
- ✓A chance to lift the Nesties coming up behind you
Plus, every Nestie benefits from radical resource sharing: software recommendations from someone who already paid to test them, vendor referrals (CPAs, attorneys, payroll specialists), AI education as the market shifts, and client referrals when someone's overloaded. Nobody outgrows that kind of sharing.
06 — YOUR COACH
Justine Lackey
“Coaches can see what you can't see.”
In the year 2000, early in her career, Justine had a coach named Denise who pushed her to march into a New York City hedge fund and ask for $5,000 a month. Mortified, terrified, consumed with imposter syndrome — she did it anyway. They said yes without blinking.
Twenty-six years later, Justine has created the first virtual bookkeeping firm, scaled it to 7 figures, sold it, and coached nearly 400 bookkeepers and accountants through The Nest. Now, the Incubator is where she gets to be your Denise.
“Justine teaches in a way that's easy to follow and fun to be a part of.” Lisa C.
07 — RESULTS
What Nesties are saying
Real results from bookkeeping business owners, in their own words.
“
+$10K revenue and $1,500 in new MRR
My revenue has increased by at least $10K since joining & an additional $1,500 MRR.
GGGloria G.
Bookkeeping Business Owner
“
+$36K from repricing existing clients
I gained the confidence to raise my prices on several existing clients where I allowed scope creep. This alone increased revenue by $36K on existing clients.
MBMichele B.
Bookkeeping Business Owner
“
Revenue up about 150%
I doubled my number of clients, so my revenue grew by about 150%.
NCNancy C.
Bookkeeping CEO
“
Revenue up 30%
My revenue has increased 30% as I have been able to focus on client attraction and retention.
KMKrista M.
78 clients, a team of 6, 20 years in business
“
Client list nearly doubled
I've almost doubled my client list and I'm well on my way to my goal of $100K in revenue.
CACynthia A.
Virtual Bookkeeper
“
Found her people
I have found MY COMMUNITY!
MRMegan R.
Bookkeeping Business Owner
Results are individual and not guaranteed. What's consistent? The community, the coaching, and the commitment to helping you grow.
Join at Inaugural Pricing
Doors are open December 2 through December 10. Join now and your Inaugural rate stays locked in for as long as you're a member.
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Monthly Membership
$97 / month
Decide at every renewal. Cancel anytime.
- ✓Monthly Group Coaching Call
- ✓8 CEO Hours / month (co-working)
- ✓Monthly + Quarterly Planning Sessions
- ✓Guest Expert Masterclasses
- ✓Private Community Space (Circle)
- ✓Monthly Friday Socials + Surprises
- ★Inaugural Rate — Locked In For As Long As You Stay
Most Popular
Annual Membership
$1,164$997 / year
Save $167 vs. monthly
- ✓Monthly Group Coaching Call
- ✓8 CEO Hours / month (co-working)
- ✓Monthly + Quarterly Planning Sessions
- ✓Guest Expert Masterclasses
- ✓Private Community Space (Circle)
- ✓Monthly Friday Socials + Surprises
- ★Inaugural Rate — Locked In For As Long As You Stay
Unlock Everything
Annual + Advanced Curriculum
$1,994 / first year
Then $997/year — curriculum stays yours for life
Everything in Annual, plus:
- ★Full Advanced Curriculum (self-paced, lifetime access)
- ★Offering AP & AR services, from onboarding to day-to-day
- ★Hiring, training & retaining a team
- ★Offboarding clients with grace
- ★The systems behind higher-level clients & bigger profits
Let's Check the Math
My team says I priced this wrong. They might be right.
| What You Get | Value |
|---|---|
| Monthly Group Coaching Call | $397/mo |
| 8 CEO Hours / month | $197/mo |
| Monthly + Quarterly Planning Sessions | $297/mo |
| Guest Expert Masterclasses | $197/mo |
| Private Community Space | $147/mo |
| Monthly Friday Socials + Surprises | $97/mo |
| Total Value | $1,332/mo |
| Monthly Membership | $97 / month |
| Annual Membership (Best Value) | $997 / year |
| Annual + Advanced Curriculum | $1,994 first year; then $997/year |
09 — QUESTIONS
Before you decide
Is this the next step after the Nest Accelerator?
Yes. The Nest Accelerator gave you ten weeks of structure. The Incubator is where you keep going with Justine and the flock, month after month, without starting over.
What if I'm too new?
You're not. The Incubator is built for Nesties at every level. Beginners thrive here because they're surrounded by Nesties who were just in their shoes and know exactly what they're going through. All questions are welcome — especially the basics.
What if I'm too advanced?
We have a dedicated space inside for firm owners who have made at least $50K in revenue — your strategic peers. Plus, sharing your lessons learned with others is one of the fastest ways to master your own workflows and deepen your understanding.
I've joined things before and didn't keep up. Why is this different?
Because there's nothing to finish. The Incubator isn't a course. It's a rhythm: CEO Hours twice a week, a monthly coaching call, and planning sessions that keep you on track. You just show up.
What if I don't have time?
That's exactly why we have CEO Hours twice a week (Tuesdays 1–2pm ET and Fridays 12–1pm ET) and a built-in planning rhythm. The Incubator is especially helpful for time-starved firm owners. Limited time is the best way to sharpen your focus and create results fast.
What if I can't afford it right now?
$97/month is less than a few billable hours, so you can recoup your investment quickly with focus and application. Most Nesties pay for the community with a single price increase or one new client. And monthly has no long-term commitment.
Can I cancel anytime?
Yes. Monthly members can cancel before any renewal, with no fees or hoops. You decide each month whether it's working for you. Annual members commit for the year. If you leave and come back later, you'll rejoin at the current rate.
What does Inaugural pricing mean?
It's the rate available while doors are open, December 2–10. Join now and that rate stays locked in for as long as you're a member.
What's in the Advanced Curriculum, and do I need it?
It's Justine's self-paced track for firm owners ready for higher-level work: AP and AR services, hiring and retaining a team, offboarding clients, and the systems behind bigger clients. You don't need it to join. It's there when you're ready to go further, and it's yours for life.
Will Justine actually be present?
Yes. She leads the monthly group coaching call, CEO Hours, quarterly planning, and guest expert masterclasses, and she's active in the community between sessions. The Incubator is her full-time focus.
Do I need to be a Nest graduate?
The Incubator is designed specifically for Nest alumni and Nest Accelerator graduates. Inaugural pricing is our way of rewarding graduates who are ready for the next chapter. If you're not sure whether you qualify, reach out!
“You only fly as high as the flock you're with.”
Your seat is waiting.
You put in the work in the Nest Accelerator. The momentum you built is too valuable to lose. Join the Incubator and keep building the bookkeeping business of your dreams, with Justine and your flock in your corner.
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$97/month or $997/year · Monthly cancels anytime · Doors close December 10 at 11:59pm ET